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lara j design, body conscious

Behind the Scenes: Singapore's Best-Selling Bodycon Fashion Brand

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"I get annoyed when people don't dress properly--tight clothing is meant to be tight; it's meant to accentuate your figure. Sometimes I feel like going up to them to tell them."

It was partly with this fervent zealousness of Kristal Loh that propelled Lara 'J to where they are now. And where is that exactly? Since 2011, Lara 'J has grown to about 53.5k fans on Facebook and approximately 100,000 orders since inception. They count customers from all over Southeast Asia and the United States. And this is achieved only through their niche--which is in body conscious, figure-flattering apparel. Now, imagine what they can do if they expanded their scope of offerings.

Growing up, Kristal often looked up to her two sisters, who are eight and five years older. When they put on make up and dressed in heels--so did she. The mentality of dressing well, and presenting her best, was cultivated since she was 14 years old. This explains why she is keen to pass on her personal philosophy through Lara 'J.

Unexpectedly, inspiration comes from Kristal's favourite television genre, Korean dramas. Of course, she first considers global trends in fabrics, prints, and designs. Each collection revolves around a single theme, and the latest launches involves stripes. While you're looking at a whole new product, the team has worked on it for the past three to four months, finally seeing their work come to fruition.

Customers of Lara 'J can always be assured of three things: a consistent style of clothing that flatters your figure; an availability of sizes--most designs come in XS to XL; and a good fit. These are the top three qualities that are of utmost importance to the team, which Kristal personally oversees. She tries on every piece of clothing and alters them to create a perfect sample for the manufacturer to reproduce.

"I always believe that clothes make people feel good and more productive at work, because of how you're feeling. It's also a form of manners, where you present your best to others." - Kristal Loh

Albertina Bandeau Dress

lara j design, body conscious
S H O P :
"Our forte – sexy; figure-showing; gorgeous lace. You may have already realized, bandeau dresses are our signature. With this close-fit bandeau, we’ve brought sexy to a whole new level."

Blush Bareback Dress

lara j design, body conscious
S H O P :
"Stepping out in a sexy over-dosed bareback dress; your posh dinner look just got big with this beyond-beauty backless dress that’s really hot and luxe. Bun up your hair and grab a pair of sky high heels."

Laszlo Ombre Maxi II

lara j design, body conscious
S H O P :
"It’s that time of the year where leaving a good impression is top priority. This beyond-beauty maxi equation: Flowy floor length dress + luxe vibrant colors = look-at-me status all day long."

Blanche Eyelet Dress

lara j design, body conscious
S H O P :
"Breaking news: Eyelets are so in! We designed Blanche Eyelet Dress with the vision of feminine charm. Putting three of the most feminine concept together – the eyelet, the floral, and the bodycon silhouette."

Fleur Eyelet Dress

lara j design, body conscious
S H O P :
"With our specially hand-picked gorgeous eyelet fabric, this dress earns front-of-closet status with its scene-stealing, show stopping, and totally sexy silhouette."

Isidoro Eyelet Dress

lara j design, body conscious
S H O P :
"This rendition of an iconic Lara ‘J bodycon dress offers a sexy eyelet style that speaks to the lace trend with additional classiness."

Ilaria Flo Dress

lara j design, body conscious
S H O P :
"Designed to hug all your curves at the right places, visual illusion of lines is in place to boldly shape this dress."

Avner Eyelet Top & Skirt

lara j design, body conscious
S H O P :
"When we say “fashion is art and you are the canvas”, this is what we actually meant. The ultimate top & pencil skirt that shows off your artistic flare. With origami in mind, we used a luxe artistic fabric and masterfully effectuated it on a little cropped top & shapely pencil skirt."

Gavriella Ombre Maxi Dress

lara j design, body conscious
S H O P :
"Flowy floor length dress + luxe vibrant colors = look-at-me status all day long. Complete the look with a pair of pretty sandals."

Altagracia Bandeau Dress

lara j design, body conscious
S H O P :
"A power bandeau dress goes a long way. Get immersed in a design that’s dominated by attitude, confidence, and contemporary-and-sleek characteristics."

Miranda Ombre Maxi Dress

lara j design, body conscious
S H O P :
"Floor-length and flawless. Ombre maxi to boss every party. Your posh lunar new year look just got big with this beyond-beauty maxi. "

Artemisia Nude Top & Skirt

lara j design, body conscious
S H O P :
"Your new occasion go-to is all about the dramatic details: the intricately embroidered teamed with nude lining, and don’t forget the perfect silhouette. "

Raffaella Eyelet Dress

lara j design, body conscious
S H O P :
"Raffaella Eyelet Dress is a feminine and versatile choice for your stylish portfolio. From the minimalist cut to the fabric choice, this piece will glam up your look instantly when paired with a pair of sky-high heels."

Raffaella Nude Maxi Dress

lara j design, body conscious
S H O P :
"Our latest obsession – nude underlining; the naked sexy feel. We designed this floor-length and flawless nude maxi dress to boss your next upcoming fete. Your posh year-end party-look just got big with this beyond-beauty maxi."

Florianna Lace Cropped Top

lara j design, body conscious
S H O P :
"At this time of year it’s always handy to have a couple of fresh outfit tricks up your sleeve – and this little cropped top is ideal when it comes to versatile dressing."

Tatiara Nude Bareback Top

lara j design, body conscious
S H O P :
"At this time of year it’s always handy to have a couple of fresh outfit tricks up your sleeve – and this little cropped top are ideal when it comes to versatile dressing."

Fairylithe Nude Tulle SKirt

lara j design, body conscious
S H O P :
"Add romance to your wardrobe and look all dolled up and sweet like an angel. Fitted and floaty-flare in tulle mesh overlay,"

Valenciana Nude Top

lara j design, body conscious
S H O P :
"The eyes to attention has always been Lara ‘J forte. Using different eyelet ornament for the patchwork, there’s nothing small about the impact of this very detailed little cropped top."

Laudes Nude Bandeau Dress

lara j design, body conscious
S H O P :
"You may have already realized, bandeau dresses are our signature. With this nude bandeau, we’ve brought sexy to a whole new level."

Richenza Nude Top

lara j design, body conscious
S H O P :
"A little sexy is enough. Instantly jazz up any pencil skirt with the effortlessly stylish silhouette. A luxurious intricate soft lace fabric overlay the neutral hue of this Lara ‘J cropped top."

Belva Drew Square Skirt

lara j design, body conscious
S H O P :
"Remember when pencil skirts used to be practical and never, ever, steal the style show? Well, that was then, because with Lara ‘J vision of the new-age pencil skirts, the design and precise fitting are just sexy and amazing."

Argentina Work Dress

lara j design, body conscious
S H O P :
"Remember when work dresses used to be practical and never, ever, steal the style show? Well, that was then, because with Lara ‘J vision of the new era work dresses, work outfits are just sexy and amazing."

Richenza Nude Skirt

lara j design, body conscious
S H O P :
"Luxurious intricate soft lace overlay the neutral hue of this Lara ‘J skirt. Sing a different tune. Orchestrate an outstanding performance with the memorable melody of this sexy skirt."

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