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lara j design, body conscious

Behind the Scenes: Singapore's Best-Selling Bodycon Fashion Brand

Hello! You are reading a shoppable magazine. :)


"I get annoyed when people don't dress properly--tight clothing is meant to be tight; it's meant to accentuate your figure. Sometimes I feel like going up to them to tell them."

It was partly with this fervent zealousness of Kristal Loh that propelled Lara 'J to where they are now. And where is that exactly? Since 2011, Lara 'J has grown to about 53.5k fans on Facebook and approximately 100,000 orders since inception. They count customers from all over Southeast Asia and the United States. And this is achieved only through their niche--which is in body conscious, figure-flattering apparel. Now, imagine what they can do if they expanded their scope of offerings.

Growing up, Kristal often looked up to her two sisters, who are eight and five years older. When they put on make up and dressed in heels--so did she. The mentality of dressing well, and presenting her best, was cultivated since she was 14 years old. This explains why she is keen to pass on her personal philosophy through Lara 'J.

Unexpectedly, inspiration comes from Kristal's favourite television genre, Korean dramas. Of course, she first considers global trends in fabrics, prints, and designs. Each collection revolves around a single theme, and the latest launches involves stripes. While you're looking at a whole new product, the team has worked on it for the past three to four months, finally seeing their work come to fruition.

Customers of Lara 'J can always be assured of three things: a consistent style of clothing that flatters your figure; an availability of sizes--most designs come in XS to XL; and a good fit. These are the top three qualities that are of utmost importance to the team, which Kristal personally oversees. She tries on every piece of clothing and alters them to create a perfect sample for the manufacturer to reproduce.

"I always believe that clothes make people feel good and more productive at work, because of how you're feeling. It's also a form of manners, where you present your best to others." - Kristal Loh

Tom's Boyfriend Shirt

lara j design, body conscious
S H O P :
"What would you wear to brunch this weekend? We choose something with comfort, style and sexy all rolled into one. Easy does it: The essential button-down gets a laid-back update. With a relaxed fit and chic print, this boyfriend’s shirt dress is an everyday must-have. Spell sexy in every angle. We love how sexy it looks without over doing it."

Valentina Maxi Dress

lara j design, body conscious
S H O P :
"The maxi dress that’s gonna bring home the trophy. Floor-length and flawless. We’re maximalists when it comes to maxi dresses; a pretty fabric in a basic silhouette will be the wardrobe workhorse that takes you season after season. Max out in our breezy Valentina Maxi Dress; a shape that all of us adore."

Arvin Babette Dress

lara j design, body conscious
S H O P :
"This fitted-and-flare midi dress is officially the ultimate staple of SS16. So whether you’re fetching a coffee, going out, or festival-bound, you’re going to fall in love with our Arvin Babette Dress. We crafted the skirt in an artfully asymmetric way; using stripes to form a “V” definitely gives an illusion of a 2” smaller waist. If diet and exercise doesn’t drop a size, fake it with a well-designed dress. This dress is going to lift you up physically and emotionally. With a big hemline of over 100”, the dress twirl as you swing down the town. Totally magnificent."

Olalla Tube Romper

lara j design, body conscious
S H O P :
"Feel romantic, fun, and definitely sassy in this beautifully tailored romper. Hit the mall or out to a picnic, bringing pit the playful side in you. For elegant yet casual styles, a well-fitted romper with gorgeous print will simply pull off the trick. Olalla Tube Romper is the focus of attention in casual-chic styles. It’s sexy without revealing much skin."

Michelangelo Robe Dress

lara j design, body conscious
S H O P :
"Revamp your office look with just one pretty detail – wrapped. As usual, Lara ’J creates statement work wear with adventuresome ideas. How about a wrapped dress with side drape? You know, standard stuffs are usually not our thing."

Montana Checkers Dress

lara j design, body conscious
S H O P :
"One of the most timeless design that you can think of. Keeping the silhouette simple, we have it perfected with detailed cut to make it the ultimate nod as your new workhorse. We know it’s irresistible, get in action now."

Cole Bartolomeo Jumpsuit

lara j design, body conscious
S H O P :
"A decidedly different Lara ‘J jumpsuit. With luxury tuxedo in mind, Lara ‘J tailor-made this number for the high-flyers. The clean and sharp cut gives it an edge above the usual jumpsuits. An affordable luxury masterpiece that will never go out of fashion. This number will keep you in the loop of attitude whenever you slip this on."

Abellana Rue Dress

lara j design, body conscious
S H O P :
"Not your usual maxi dress. Abellana Rue Dress summer colour palette and alluring shapes are what sets it apart. Big love."

Bianca Bandeau Dress

lara j design, body conscious
S H O P :
"This is one of our favourite style. It define a head-turning hourglass silhouette instantly with the perfectly shaped cut. Capturing the essence of femininity and elegance appeal that bodycon dresses bring, the Bianca Bandeau Dress is a winner when it comes to embracing the mood of love and sensuality."

Alejandro Stripes Culottes

lara j design, body conscious
S H O P :
"Power-up with a culottes. Amp up your wardrobe with something suave this season. Clean cut and tailored fit. Add a low pony for extra sleekness."

Leremia Blocked Top + Evangelista Stripes Skirt

lara j design, body conscious
S H O P :
"This season, we have decided to make full use of the slimming color - Black. We use black color-block on your torso; imagine the effect it does?"

Laure Shay Dress

lara j design, body conscious
S H O P :
"This fitted-and-flare midi dress is officially the ultimate staple of FW16. So whether you’re fetching a coffee, going out, or festival-bound, you’re going to fall in love with our Laure Shay Dress."

Brock Denim Palazzo

lara j design, body conscious
S H O P :
"Get immersed in co-ords outfit. Every co-ords game are usually dominated by attitude, confident, contemporary and sleek characteristics. It portrays an upscale and sleek look competently."

Hank Denim Skirt

lara j design, body conscious
S H O P :
"Your legs are gonna love these! We’ve done the legwork, you do the clickwork. Fancy, dramatic and stylish! The contouring effect of this skirt highlights your perfect figure for a sexier you."

Raffaella Nude Maxi Dress

lara j design, body conscious
S H O P :
"Our latest obsession – nude underlining; the naked sexy feel. We designed this floor-length and flawless nude maxi dress to boss your next upcoming fete. Your posh year-end party-look just got big with this beyond-beauty maxi."

Tatiara Nude Bareback Top

lara j design, body conscious
S H O P :
"At this time of year it’s always handy to have a couple of fresh outfit tricks up your sleeve – and this little cropped top are ideal when it comes to versatile dressing."

Fairylithe Nude Tulle SKirt

lara j design, body conscious
S H O P :
"Add romance to your wardrobe and look all dolled up and sweet like an angel. Fitted and floaty-flare in tulle mesh overlay,"

Valenciana Nude Top

lara j design, body conscious
S H O P :
"The eyes to attention has always been Lara ‘J forte. Using different eyelet ornament for the patchwork, there’s nothing small about the impact of this very detailed little cropped top."

Laudes Nude Bandeau Dress

lara j design, body conscious
S H O P :
"You may have already realized, bandeau dresses are our signature. With this nude bandeau, we’ve brought sexy to a whole new level."

Richenza Nude Top

lara j design, body conscious
S H O P :
"A little sexy is enough. Instantly jazz up any pencil skirt with the effortlessly stylish silhouette. A luxurious intricate soft lace fabric overlay the neutral hue of this Lara ‘J cropped top."

Belva Drew Square Skirt

lara j design, body conscious
S H O P :
"Remember when pencil skirts used to be practical and never, ever, steal the style show? Well, that was then, because with Lara ‘J vision of the new-age pencil skirts, the design and precise fitting are just sexy and amazing."

Argentina Work Dress

lara j design, body conscious
S H O P :
"Remember when work dresses used to be practical and never, ever, steal the style show? Well, that was then, because with Lara ‘J vision of the new era work dresses, work outfits are just sexy and amazing."

Richenza Nude Skirt

lara j design, body conscious
S H O P :
"Luxurious intricate soft lace overlay the neutral hue of this Lara ‘J skirt. Sing a different tune. Orchestrate an outstanding performance with the memorable melody of this sexy skirt."

Gloriana Cheongsam

lara j design, body conscious
S H O P :
"The highlight of this Cheongsam is the unique detachable collar. Simply unbutton the collar for non-festive days and it instantly turns into a sexy black bandeau suited for all other occasions."

Ilaria Flo Dress

lara j design, body conscious
S H O P :
"Designed to hug all your curves at the right places, visual illusion of lines is in place to boldly shape this dress."

Altagracia Bandeau Dress

lara j design, body conscious
S H O P :
"A power bandeau dress goes a long way. Get immersed in a design that’s dominated by attitude, confidence, and contemporary-and-sleek characteristics."

Artemisia Nude Top & Skirt

lara j design, body conscious
S H O P :
"Your new occasion go-to is all about the dramatic details: the intricately embroidered teamed with nude lining, and don’t forget the perfect silhouette. "

Florianna Lace Cropped Top

lara j design, body conscious
S H O P :
"At this time of year it’s always handy to have a couple of fresh outfit tricks up your sleeve – and this little cropped top is ideal when it comes to versatile dressing."

'J Cheongsam 2017

lara j design, body conscious
S H O P :
"Introducing the sure-fire equation. A gorgeous fabric + a tailored fit = The perfect cheongsam of the year."

Raffaella Eyelet Dress

lara j design, body conscious
S H O P :
"Raffaella Eyelet Dress is a feminine and versatile choice for your stylish portfolio. From the minimalist cut to the fabric choice, this piece will glam up your look instantly when paired with a pair of sky-high heels."

Gavriella Ombre Maxi Dress

lara j design, body conscious
S H O P :
"Flowy floor length dress + luxe vibrant colors = look-at-me status all day long. Complete the look with a pair of pretty sandals."

Miranda Ombre Maxi Dress

lara j design, body conscious
S H O P :
"Floor-length and flawless. Ombre maxi to boss every party. Your posh lunar new year look just got big with this beyond-beauty maxi. "

Blanche Eyelet Dress

lara j design, body conscious
S H O P :
"Breaking news: Eyelets are so in! We designed Blanche Eyelet Dress with the vision of feminine charm. Putting three of the most feminine concept together – the eyelet, the floral, and the bodycon silhouette."

Fleur Eyelet Dress

lara j design, body conscious
S H O P :
"With our specially hand-picked gorgeous eyelet fabric, this dress earns front-of-closet status with its scene-stealing, show stopping, and totally sexy silhouette."

Isidoro Eyelet Dress

lara j design, body conscious
S H O P :
"This rendition of an iconic Lara ‘J bodycon dress offers a sexy eyelet style that speaks to the lace trend with additional classiness."

Avner Eyelet Top & Skirt

lara j design, body conscious
S H O P :
"When we say “fashion is art and you are the canvas”, this is what we actually meant. The ultimate top & pencil skirt that shows off your artistic flare. With origami in mind, we used a luxe artistic fabric and masterfully effectuated it on a little cropped top & shapely pencil skirt."

Blush Bareback Dress

lara j design, body conscious
S H O P :
"Stepping out in a sexy over-dosed bareback dress; your posh dinner look just got big with this beyond-beauty backless dress that’s really hot and luxe. Bun up your hair and grab a pair of sky high heels."

Albertina Bandeau Dress

lara j design, body conscious
S H O P :
"Our forte – sexy; figure-showing; gorgeous lace. You may have already realized, bandeau dresses are our signature. With this close-fit bandeau, we’ve brought sexy to a whole new level."

Laszlo Ombre Maxi II

lara j design, body conscious
S H O P :
"It’s that time of the year where leaving a good impression is top priority. This beyond-beauty maxi equation: Flowy floor length dress + luxe vibrant colors = look-at-me status all day long."

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