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lingerie comfortable underwear hipster panties

Adorable Panties That Will Inspire You Every Morning

Somewhere between puberty and your mid-20s, you'll realise uncomfortable underwear shouldn't even be a concern in the first place. For something that is usually hidden below another layer of clothing, it sure creates a lot of ruckus. There's skin irritation, sores, yeast infection, etc.--but these are merely the tip of the iceberg. Realising the importance of good breathable material will ensure healthy lady bits, and therefore a healthier you.

Of course, all ladies can relate to the sense of empowerment they receive when they wear a piece of lingerie.


Orange is the New Black, S03E06

Unleash your inner confidence--not through scratchy lace or g-strings--but through fitting and comfortable underwear that are easy on the eyes. I'M IN does this by delivering inspirational messages to the wearer through its garment tag, with adorable prints that are hard to resist. There's not the same instant gratification you get when you put on one of the aforementioned types of underwear here. I'M IN underwear illustrates the butterfly effect--first you'll feel comfortable, confidence then comes naturally.


I'M IN's Lounge Shorts and Cheekies

To reduce frivolous choices, I'M IN intimates come in only two designs, namely Cheekies, which are hipster panties, or lounge shorts. The less time you spend fussing over what you wear, the more confidence you'll retain to power through the day.

I'M IN Bundle deals



Use the promo code: cheekies3, cheekies5, or shorts3 for the respective offers