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You Have to See What Kanye West is Doing in this Photo

The photo was uploaded onto both Balmain's and the brand's creative director, Olivier Rousteing's instagram, in which Kanye West appears to be... falling. Furthermore, the hashtag #FW2016 by Balmain revealed this image to be part of their Fall/Winter 2016 campaign. 


Could the staged fall be making some sort of a counter-statement to claims of his inflated ego?

His outfit also looks familiar. What cryptic message is he trying to send out to the world?