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What to Expect from Ellysage's New Flagship Store

On 15 September 2016, one of Singapore's pioneers in online fashion officially opened the doors of its ION Orchard flagship store. But it's not the only new, shiny thing from Ellysage.

Prior to the launch, Samantha and Fiona, sisters and founders of the homegrown brand, spent the last six months planning and executing a rebrand for Ellysage. Their effort paid off and earned them a prime retail space in the prominent mall.

Here's what you can expect:

In-house designs

Versatile essentials and statement pieces are Ellysage's design direction. They aim to create apparel that stand the test of time and not fade in the waves of fast-changing trends. If you're building an enduring, timeless wardrobe, consider these designs:

L-R: Curved Pleated Maxi (S$74), Pleated Hem Jersey Midi (S$54), Wrap Top (S$36); photos via @trishnarawr, @joycelynthiang, @chaneeyap

Multi-functional flagship store

Besides displaying Ellysage's latest and upcoming collections, the flagship store will serve as a pick-up point for online purchases and a service centre for returns and exchanges.

Preparation before a crowd of fashion bloggers and influencers celebrates Ellysage's grand opening

Today's fashion technology has seen its fair share of advances. However, there is hardly a substitute for trying on a piece of clothing to evaluate its quality and fit.

The flagship store gives shoppers who are new to Ellysage a chance to experience the brand in person and for raving fans to introduce their friends.

10% off in September

To top off the store opening celebrations, Ellysage is offering a 10% storewide promotion--both online (use promo code: EllysageIONOrchard) and at the flagship store.

Ellysage is located at B3-12, ION Orchard and will open daily from 10am to 10pm.

Key Takeaways

Ellysage offers versatile essentials and statement pieces
Flagship store located at B3-12 ION Orchard
10% OFF at online and flagship store till 30 Sept 2016

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