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Jemsa

Atas Jewellery at Crazy Affordable Prices - The Story Behind Jemsa

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Quality jewellery can be affordable.


We've often heard the phrase "diamonds are a girl's best friend", but ST Ang, founder of well-loved jewellery brand Jemsa, begs to differ.

"You should be able to experiment with creating your own style, or even make mistakes without feeling the pinch," she says, going on to add that not all jewellery need to be locked away in a safe. Ang, who has a cool two decades' worth of experience working at international fashion houses, is on a mission to prove to the world that you can look good on a budget. And by the looks of it, she's succeeding.

How affordable is affordable, you ask? Jemsa's online store houses over 400 products in the range of $19-$165; these products typically feature Swarovski crystals or other expensive finishings, but retail for only 20%-30% of what you would expect to pay at the big boys like Swarovski and Pandora.

"I used to bond with my late mother through shopping for jewellery," Ang recalls fondly, "and there was always this sense of excitement and joy in discovering something that you both like." Regardless of whether her customers are shopping with a friend, for a friend, or for themselves, Ang hopes to invoke this similar sense of discovery when they're browsing on her online store - and an added sense of delight at the affordable prices.

Below are a few featured pieces from Jemsa's latest collection. If your order size is $50 and above, Jemsa will even throw in a free courier delivery service! Time to log in and start shopping!

Stylish Gold Cuff Bangle

Jemsa
S H O P :
This sleek Gold Cuff is perfect for jazzing up an otherwise monotonous work outfit. Also available in Rhodium!

CZ Design Black Choker Necklace

Jemsa
S H O P :
Chokers are all the rage now - but instead of a plain black choker, opt for this Jemsa one which features a Cubic Zirconia centrepiece.

Crystals Rhodium Tassel Earrings

Jemsa
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These tassel earrings set with Swarovski crystals are a stunner. Pull back your hair into a sleek ponytail for maximum effect.

Kate Modern Gold Ring

Jemsa
S H O P :
Play with angles with this versatile gold plated Cubic Zirconia ring.

Swarovski Sea Urchin White Bracelet

Jemsa
S H O P :
Move over, Pandora, our new choice of arm candy is this gorgeous leather and rhodium plated bracelet which comes with a Swarovski Sea Urchin crystal centrepiece.

Multi Strand Fluid Choco Necklace

Jemsa
S H O P :
Add some pizzazz and just a hint of rocker chic to your outfit with this easy to match multi-strand necklace.

Timeless Duo CZ Rhodium Ring

Jemsa
S H O P :
We’re all for affordable bling that won’t break the bank, and the Timeless Duo ring is a piece that we can see ourselves reaching for over and over again.

Paulette Slim Rhodium Bracelet

Jemsa
S H O P :
Stay classy with this Rhodium bracelet which accentuates, but doesn’t overwhelm.

Maroon Tassel Gold Earrings

Jemsa
S H O P :
Spice up your look with these gorgeous maroon tassel earrings, which are all the rage this season.

Paulette Dangling Gold Earrings

Jemsa
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These earrings are a class act that will ooze sophistication and pull together your entire outfit.

Nine Links CZ Rosegold Bracelet

Jemsa
S H O P :
Dainty, delicate, and perfect for everyday wear. What’s there not to like?

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