This ONE ingredient in scents will help you boost your attractiveness

Choosing a scent for yourself? Here’s a legit hack.

Ladies and gentlemen, what if we told you that there’s a chemical compound that is scientifically proven to make you smell irresistible to the opposite sex?

According to Jason, founder of homegrown perfume brand SIX, this miraculous compound is Methyl dihydrojasmonate, also known as Hedione. How does it work? Hedione is known to activate a specific region in the hypothalamus, which is the area of the brain responsible for releasing sex hormones. Now you know – if you want to smell good to the opposite sex, make sure you purchase a scentthat contains Hedione.

Of course, that doesn’t mean that any scent which contains Hedione is automatically a good fit for you. As Jason shares with us, choosing a new perfume or scent is something that’s both personal and intimate; when it comes to the world of scent, the adage “one man’s meat is another man’s poison” definitely applies.

In that case, what makes a “good” scent? Longevity is important – you’ll want to ensure you’re your perfume either retains the same profile throughout the day, or evolves positively. On the flip side, steer clear of scents which smell good when you first put them on, but then break down into something less pleasant as the day goes on.

We can’t speak for other brands, but we know that Jason holds his scents at SIX up to high expectations. Before these scents were launched, they were subject to stringent testing involving a minimum of 800 participants per scent. The vast majority of respondents experienced at least 6 hours’ worth of longevity with SIX’s scents, so you know for sure that these are long-lasting.

All the scents over at SIX come with compelling stories, but their best-seller, 27°F BIEI, is particularly intriguing. This scent pays homage to Biei, a small but picturesque town in Hokkaido which is known to be particularly magnificent in the winter. The base of the scent comprises of a heady mix of sandalwood, green tea and cedar; this is complemented by lavender and Bulgarian rose heart notes, and finally, coriander, orange blossom and mandarin orange top notes lend a quietly enduring fragrance to the scent. Think of the transition between autumn and winter, and how the golden-brown leaves give way to snow-capped mountains – that’s exactly the feeling that 27°F BIEI evokes.

Get SIX's Gift Set for only $26 which comes with 3 x 3ml of Jason's travel inspired fragrances!

Whilst Jason only launched SIX a few years back (in 2014, to be precise!), he’s been working with scents for almost a decade now. Prior to starting his own business, he worked at Swiss fragrance house Givaudan, which is the world’s largest and most reputable fragrance company.

Although Jason now has his own homegrown brand, he still works closely with the perfumers (his ex-colleagues!) at Givaudan. Those who aren’t in the industry might find it hard to understand how prestigious the company is, so here’s a little context to help: Givaudan owns the best perfumery school worldwide – it’s tough enough to get a place in their perfumery course, and even then, only approximately 10% of their students eventually succeed as perfumers.

What’s next for SIX? Jason’s still laser-focused on creating meaningful scents which evoke certain emotions and memories in consumers – that will never change. That aside, shoppers can also look forward to a line of limited edition fragrances which will be launched in mid 2018; SIX will also be pushing out more scented candles and shower gels in the near future.

Check out SIX’s artisanal scents (including 27°F BIEI) below.

Wish to try the scents before investing in a bottle? Get SIX's Gift Set for only $26 which comes with 3 x 3ml of Jason's travel inspired fragrances!

#1: 123 Tribeca

S H O P :
Picture a posh urbanite chilling in a backstreet neon-lit bar. Containing Lemon, Orange Peel, Rosemary, Lily-Of-The-Valley, Oakmoss, and Brazillian Rosewood, this scent pulsates with the heartbeat of New York.

#2: 1724 Puka

S H O P :
1724 Puka pays homage to its namesake - a beautiful stretch of marzipan-white beach in Boracay. Featuring an intoxicating blend of Rhubarb, Mint, Bergamot, Musk, White Amber, Jasmine, and Celery Seeds, this scent is best described as a tease, and an essence of foreplay.

#3: 27°F BIEI

S H O P :
Like self-exploration, 27°F BIEI is a ritual to the heart of the soul. Comprising of Coriander, Orange Blossom, Mandarin Orange, Lavender, Bulgarian Rose, Sandalwood, Green Tea, and Cedar, this scent is calming and powerful, all at once.

#4: Gift Set

S H O P :
SIX’s Collectible Gift Set comes with 3 x 3ml scents, featuring 123 Tribeca, 1724 Puka and 27°F BIEI.. This makes a perfect gift for a friend, or for yourself!

Yours sincerely,

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