How a Single Flower Can Empower An Army of Marginalized Women

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BloomBack's making waves in the community by empowering marginalized women with their flowers.

In today’s society, flowers and bouquets are often seen as unnecessarily extravagant; especially on occasions such as Valentine's Day, they tend to have a bad rep. After all, like many have said, couples should make it a point to do nice things for each other on a daily basis, instead of just splurging on a bouquet or two whenever a special occasion rolls around.

On Hazel: Andrea Boyfriend Shirt by Lara 'J, S$44
10% goes to BloomBack's cause

But BloomBack isn’t just any florist – and their customers who purchase from them aren’t just buying flowers, but also contributing to a greater good. What the company does is to work with marginalized women, training them to be floral artisans – all the beautiful bouquets and arrangements under the “BloomBack Series” on their website are lovingly handmade by these marginalized women.

For founder Hazel, this desire to help the marginalized in Singapore stemmed from a young age. Hazel’s sister, Faith, has a unique disability that reduces her vision; she’s only able to see from waist up, and has no peripheral vision. Faith is also hearing impaired, and she's had to grapple with these issues since early childhood, as well as overcome the other challenges that life has thrown her way since then.

On Hazel: Andrea Boyfriend Shirt by Lara 'J, S$44
10% goes to BloomBack's cause

Because Hazel strongly believes that charity starts at home, she’s walking the talk by employing Faith as the Head of Volunteers at BloomBack. Faith’s job scope includes liaising with the florist volunteers, who come on board to impart their skills to the community of marginalized women that BloomBack works closely with.

“Before I started working at BloomBack, I didn’t dare to dream, or have any aspirations. A job was just a job – if I could hold down something stable and earn a decent living, that was all I could hope for. I also felt that I had nothing noteworthy to contribute to conversations, and was afraid to speak up for fear of being judged,” says Faith.

“After I came to BloomBack and started working with the volunteers, I’m so much more confident – and I’m still improving, day by day. It’s made me feel that I can be a role model to the other marginalized women, and that I can actually make a difference.”

On Hazel: Orabella Shift Dress by Lara 'J, S$39
10% goes to BloomBack's cause

In the eyes of Faith's close friends and family, it's obvious that she's experienced an extraordinary amount of personal growth in the short time that she's been working at BloomBack. To Hazel, that's the largest reward; this is also what keeps her going even though the hours are long and the work is never-ending.

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Join BloomBack's cause and empower marginalized women in Singapore today

In support of Hazel's efforts, online fashion label, Lara 'J, and Getfash are contributing 10% of sales generated from this article to BloomBack Academy.

You can help by shopping at with the links below - so that we can track your order and donate that 10%!

Hazel, as seen above, is dressed in:

To shop Lara 'J's entire collection and support BloomBack's cause, click the button below:


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