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im in underwear, inspiring underwear, im in tshirt

I'M IN is Back with More Inspiring Underwear and New T-Shirts

It's been awhile since we talked about I'M IN, the underwear brand that is aiming to inspire women with adorable intimate wear.

So, what's new?


So many things--as far as we can tell!

First, they've introduced a new line of products. The I'M IN LOVE Tee Collection features uber cute designs on a premium cotton material, that is soft to the touch. There are also no labels attached to the item so you'll have maximum comfort, without the need to remove them yourself. Perfect for rolling around in bed, especially if you're part of the sleep-in club (see below!). 

Secondly, they've got new monochrome designs for the minimalist underwear-er! Think clean grids, and white prints on black. 

Last but not least, I'M IN's cheekies now come in a pearl white waistband! This provides the wearer with lower contrast against lighter-coloured fabric.

Let's not forget the brand's permanent promotion...


Im in promotion bundle sale

And if you'd like to purchase even more cheekies, you can also get them in bundles of 5 ($59.5 $48.5) and 8 ($95.2 $75.9). 

im in underwear, inspiring underwear, im in tshirt
S H O P :
Soft cotton tee, cute print--why not!

im in underwear, inspiring underwear, im in tshirt
S H O P :
This one takes a while to understand. Dream on while sleeping in this tee, and ’purr’sue it.

im in underwear, inspiring underwear, im in tshirt
S H O P :
Pastel pink and a bunny? We want in!

im in underwear, inspiring underwear, im in tshirt
S H O P :
Because who wants a solid, charred yolk in the morning to ruin your day? Live life--sunny side up!

im in underwear, inspiring underwear, im in tshirt
S H O P :
"Beautiful things don’t ask for attention." Earn it by wearing cute tees like these.

im in underwear, inspiring underwear, im in tshirt
S H O P :
This simple grid design is perfect for the minimalists.

im in underwear, inspiring underwear, im in tshirt
S H O P :
A ’heart’ to see print, means you can stay cute underneath, without worrying about prints peeking out through your fabric.

im in underwear, inspiring underwear, im in tshirt
S H O P :
Switch up your plain black underwear with dainty raindrops.

im in underwear, inspiring underwear, im in tshirt
S H O P :
If cats are your thing--this is a sure win.

im in underwear, inspiring underwear, im in tshirt
S H O P :
This is for you if you like the cuteness of kittens, but also like monochrome underwear.

im in underwear, inspiring underwear, im in tshirt
S H O P :
Hands up if you’re part of the sleep-in club!

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