FASHION AND LIFESTYLE INSPIRATION
CURATED . PRACTICAL . SHOPPABLE
Menu
Purpur

How One Brand Is Thriving in Singapore's Retail Apocalypse



Items below with -5% will earn you 5% cashback | Learn How

It's no secret that the retail industry, both in Singapore and worldwide, is floundering.


The vast majority of retail shops in Singapore have been hit irrevocably hard by the sluggish economy and the ever decreasing foot traffic. Forget SMEs - even retail conglomerates such as John Little, which, with a history of 174 years, lays claim to being the oldest department store in Singapore, have decided to cut their losses and close shop for good.

It isn't all doom and gloom, though - with a select number of stores managing to carve out a name for themselves and grow their business despite the heaping challenges that have obstructed their way. One notable example is Purpur, a local brand which was borne 15 years ago.

If you haven't heard of the brand, you'd probably bet that it deals mainly in the e-commerce scene - but that isn't the case. In an era where Livejournal blogshops were the norm, Purpur bucked the trend and went straight for retail. Whilst the larger players of the now bygone blogshop era have since moved on to brick and mortar as well, Purpur is still ahead of the pack, with a whopping 8 retail outlets established to date.

Today, Purpur is well-acquainted with both retail, as well as the e-commerce space. But whilst other local labels still rely heavily on e-commerce to drive sales, Purpur is doing exceedingly well on the retail front.

What is Purpur's secret sauce that has enabled it to grow exponentially in a hyper-competitive retail scene where the odds are stacked against them? The company has an unyielding commitment to exceptional customer service; this entails training all customer-facing employees to ensure that they are able to provide recommendations to shoppers, and serve as ad-hoc fashion consultants if needed.

Although Purpur has achieved impressive results in a short period of time, the company isn't slowing down anytime soon. Their next move is to bring the label overseas - and we hear that talks regarding franchising opportunities are currently being held.

Purpur's apparel are available to purchase in their 8 outlets across, Singapore, as well as their online shop. Here are Getfash's top picks from their latest collection:

Or, simply use the button below to shop Purpur's entire collection and earn 5% cashback:
www.getfa.sh/purpur

#10: This On-Trend Gypsy Shirt

Purpur
S H O P :
Amp up the flirt factor with Purpur’s striped Gypsy Shirt, complete with on-trend bell sleeves.

#6: This Breezy Tribal Spag

Purpur
S H O P :
We’re moving towards the middle of the year when temperatures soar, so keep cool in the unbearable heat with this breezy Tribal Spag.

#7: This Chic Button Skirt

Purpur
S H O P :
Every woman needs a simple black skirt in her wardrobe, and this Chic Button Skirt by Purpur is a serious contender.

#8: This Adorable Kitten Hoodie

Purpur
S H O P :
You don’t need to be a cat lover to be able to appreciate this seriously adorable Kitten Hoodie.

#9: This Mesh Bomber Jacket

Purpur
S H O P :
With this Mesh Bomber Jacket, we guarantee you’ll be the coolest kid on the block.

#1: This chic oversized top

Purpur
S H O P :
We can’t get enough of oversized tops such as these. These can easily do double-duty: pair them with a modest pencil skirt for the office, or with your favourite denim shorts for the weekend.

#2: This versatile crew neck top

Purpur
S H O P :
Purpur’s put their own spin on a basic top with this Emersyn Crew Neck. Check out the peekaboo sleeves that subtly show off your shoulders!

#3: This easy to wear duo-tone dress

Purpur
S H O P :
Who says you can’t look good and be comfortable at the same time? This duo-tone dress, which comes in indigo and black, is both practical and pretty.

#4: These stylish tailored capris

Purpur
S H O P :
Nothing makes us feel more powerful and confident than a pair of stylishly tailored capris that fit us just right. Wear these with heels or sneakers - your pick!

#5: This intricate lace flair top

Purpur
S H O P :
This delicate and intricate lace top is one of our favourite pieces by Purpur. Can’t you just imagine yourself wowing your special someone by turning up in this for date night? ;)

Use the button below to shop Purpur's entire collection and earn 5% cashback:
www.getfa.sh/purpur


Share this with your friends!
They'll love it!

AWESOME STUFF YOU MIGHT LIKE