designers buy now see now, direct to consumer brands, brands buy now see now, nyfw fall winter 2016

American Designers You Can Buy Fresh Off NYFW

Thanks to risk-taking designers who are adopting the direct-to-consumer supply chain, we are able to shop clothing right off the runway. Here are the designers that are breaking traditions (and giving us instant gratification—minus lengthy shipping times):

All images below come with shoppable links. Simply hover above the item and click through to be brought to the product page. If the item is not clickable, that could mean the product is not on sale (yet), or merely an accessory to the outfit. The images below incorporate U.S. or U.K. links, so you may be redirected to the brand's homepage. 


1. Rebecca Minkoff

According to Business of Fashion, the designer showed ready-to-buy clothing during NYFW in February early this year, which saw a drastic increase in sales. They held onto that vision and decided to host their Fall 2016 fashion show right outside their flagship boutique. This meant viewers could mentally pick out what they liked, and immediately go into the stores to try it out and purchase. Rebecca Minkoff also tapped on the influence of social media stars, getting the likes of Shea Marie and Chriselle Lim to walk the runway. This show was dubbed RunwaytoRetail, and featured a lot of earthy tones that corresponded with Fall season. The collection was more feminine in general and had more floral prints on dresses and mini skirts. 


2. Banana Republic

Banana Republic enlisted the help of style icon and new ambassador, Olivia Palermo, who handpicked her favourites to go on sale immediately. This season's designs are focused on the product's tailoring, as well as its fit and quality. The collection sees a lot of contemporary colours such as coral and grey. 

Photos via Vogue


3. Tom Ford

Tom Ford was one of the first to decide to adhere to the consumer calendar. In fact, he missed the February fashion week to reset the seasons, and prepare for this current one. And as usual, Tom Ford never forgets the glamour in his collections. Deep moody colours are complemented with leather and velvet, and then contrasted with leopard prints, reds, and golds. There is nothing casual in his designs, nor in his designing.

Photos via Vogue


4. Thakoon

Having recently been acquired by Hong Kong investors, Thakoon's business strategy has greatly shifted. From a traditional fashion calendar, Thakoon will focus on retailing in his new offline point of sale, as well as selling exclusively on his own website. Moving forward, new pieces will also be dropping every two weeks. Wool and knit feature heavily in this Fall 2016 collection. Thakoon takes basic constructions of clothing and elevates them with layers, drapes, and knots. 


5. Tommy Hillfiger

Despite having shown a Fall 2016 collection previously, Tommy Hillfiger showed his second, with clothing from the Gigi Hadid collaboration. Each look represented a different side of the model, yet the whole collection was tied together by the typical Tommy motifs. Think: red, white, and blues; nautical motifs, and stripes.

Photos via Vogue


6. Ralph Lauren

Ralph Lauren brings out the Wild West with his distinctive Fall 2016 collection. There were cowboy and chequered shirts, fringe, and Navajo prints, in a subdued colour palette. The jewel-toned eveningwear options almost seem out of place among the masculine and tough-chic daywear. This is also Ralph Lauren’s second Fall collection this year.

Photos via Vogue


Featured photo via IG: @ralphlauren