FASHION AND LIFESTYLE INSPIRATION
CURATED . PRACTICAL . SHOPPABLE
Menu
fashion label

This Founder Worked 15-Hour Days For An Entire Year Before Quitting To Take Her Fashion Label Full-Time



-10% indicates cashback% you'll earn | Learn How

Ever heard of the inspiration quote that goes, choose a job that you like, and you will never have to work a day in your life? It’s a nice thought, but it’s also far from the truth.

Ask any entrepreneur, and they’ll tell you that it takes tons of sweat and hard work to build up a brand from scratch. For E, the founder of Treslovechic, we're talking about grueling 15 hour workdays, which she endured for an entire year.

“When I first started Treslovechic in 2012, I was just a student who stumbled upon the blogshop industry,” shares E. As the years passed, Treslovechic went through the same evolution that many of their competitors did – they improved the quality of their clothing, levelled up their photography, and of course, upgraded to a dot-com. Today, Treslovechic is a far cry from the blogshop that it once was – it’s now a fully-fledged fashion label.

Throughout the years, E’s commitment to her brand has never wavered.

“When I graduated, there was definitely that pressure to get a “proper” job, and so I joined a luxury watch company as a marketing executive. I had to juggle that full-time position with managing my brand – and after working from 9am to 6pm in the office, I’d go home and reply emails and process orders until 3am. I’d sleep for 4 hours, then wake up at 7am, and do it all over again.”

Talk about intense. Think back to the days when you were schooling, and cramming for your papers (on very little sleep!) in the week leading up to your exams. That’s basically what E had to go through – except that instead of doing this for a week or a month, she did this for an entire year.

“A lot of online store owners quit to do their full-time jobs, and I could’ve done the same. It’s tempting because you’re working with a specific job scope instead of having to handle everything, and there’s a stable paycheck waiting for you every month,” E says. However, because she felt so strongly about her brand, she just couldn’t give it up – and she eventually quit her full-time job to concentrate on TresLoveChic.

With her full attention now on TresLoveChic, E had more time to start launching more regularly, and to come up with more self-manufactured designs for her customers. Whilst TresLoveChic used to stock plenty of bodycon and less formal pieces previously, their design aesthetic has evolved into something that’s more refined. Think a mix of elegant, tailored officewear and dressy, feminine pieces which are great to wear to weddings, parties, or other special occasions.

In the five years that TresLoveChic has been around, they’ve certainly come a long way. Next on E’s list of to-dos is to move towards having 100% self-manufactured items, and to perhaps venture into retail. You might just be able to pop into a TresLoveChic store in town a few years down the road, but for now, stay tuned to their launches on their website every fortnight!

We've curated our top picks from TresLoveChic's latest collections below. Or, simply use the button below to shop TresLoveChic's entire collection and earn 12% cashback:
www.getfa.sh/treslovechic

#1: This ruffle dress

fashion label
S H O P :
Embrace your feminine side in this pretty ruffle dress which comes in a delicate floral pattern. Throw on some pom pom earrings and lace-up sandals, and you’re all set!

#2: This eyelash lace dress

fashion label
S H O P :
When in doubt, we always find ourselves going back to a versatile Little Black Dress (LBD) or Little White Dress (LWD) - and this eyelash lace number by Treslovechic ticks all our boxes.

#3: This layer lace dress

fashion label
S H O P :
With this layer lace dress, exuding elegance and grace is simple. Pair it with a blazer for work, then swap your tote bag for a clutch for date night.

#4: These midi dresses

fashion label
S H O P :
Every woman needs a printed midi dress (or two!) in her closet. Perfect for overseas travels, brunch dates with your girlfriends, or exploring the hidden sights of Singapore with a special someone.

#5: This embroidery dress

fashion label
S H O P :
How cute can this embroidery dress get? We’ve said it, and we’ll said it again: fit & flare silhouettes - like the one on this dress! - are flattering on all body types. Mark our words: you’ll definitely rewear this dress again and again!

#6: This drop shoulder dress

fashion label
S H O P :
If you’re looking for a comfy yet show-stopping dress that will impress all your relatives this CNY, this is it. We love the flattering drop-shoulder of this dress, as well as its gorgeous floral prints.

#7: This ruffle dress

fashion label
S H O P :
Want to be appropriately attired for CNY, but feel uncomfortable at the thought of wearing something that’s fire-engine red? Opt for something that’s more subtle, like this ruffle dress that comes in an elegant maroon!


If you like what you see,
You should Like Us and Share this on FB.

RECOMMENDED