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I'M IN AS FEATURED ON GETFASH

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How This Bra Achieved Cult-Like Status (& Why Everyone's Fighting Over It)
behind-the-brand
This bestselling piece from I’M IN has been selling like hotcakes – we’re talking a whopping 10,000 pieces sold...
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3 Reasons Why Bralettes Are The New Bras (& Where To Buy Them In Msia)
what-to-wear-next
We've had a love affair with bralettes for some time now. Here's where to purchase the daintiest, most beautiful...
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6 Bras & Bralettes That Will Make You Feel Like You Can Conquer The World
clothing
Want to stride into your office with confidence & feel like you can take on the world? It's time to update your bra...
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Men In Fashion II: The Hardworking Boyfriends + Husbands Behind Your Fav Online Stores
clothing
In our second installment of our Men In Fashion series, we interview Kingsley from local lingerie brand I'M IN.
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This Fake Camel Toe Underwear Is Making Us Lose All Faith In Humanity
clothing
In a highly bizarre turn of events, people are responding enthusiastically to fake cameltoe underwear produced by a...
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6 Times Runway Fashion Made Us Question Our Entire Existence
clothing
Ever caught a runway fashion show? Sometimes designers come up with the oddest items that really have us scratching...
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3 Reasons Why Bralettes Are The New Bras (& The Best Place in SG To Get Them)
style-with-comfort
We've had a love affair with bralettes for some time now. Here's where to purchase the daintiest, most beautiful...
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5 Online Stores With Free Shipping To Splurge This Month's Pay On (Part I)
clothing
Want to spend less on shipping, so that you can spend more on shopping? Check out our round-up of stores that offer...
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5 Online Stores Which Design In-house (To Avoid Accidental Twinning Situations!)
clothing
Ever walked into your office and realised that you were wearing the exact same thing as a colleague (or worse, your...
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Time To Level Up Your Sleepwear & Burn Those Holey FBTs
clothing
If you're guilty of sleeping in the same FBTs that you wore as a teenager, it's time for a change! Check out this...
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Gifts From $15 - $109 - The Ultimate Christmas Gift Guide For Last Minute Shoppers
clothing
If you still have a few gifts that you need to purchase, be it for your bestie, your co-worker, or your family, check...
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6 Models Who are Kicking Ass at Social Media
people
Did the the modelling start first, or did the social media following come first? It's basically a chicken-and-egg...
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I'M IN is Back with More Inspiring Underwear and New T-Shirts
clothing
It's been awhile since we talked about I'M IN, the underwear brand that is aiming to inspire women with adorable...
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Adorable Panties That Will Inspire You Every Morning
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Somewhere between puberty and your mid-20s, you'll realise uncomfortable underwear shouldn't even be a concern in the...