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This Fashion Brand Had Such High Standards, They Drove Their Supplier To Quit On Them


When it comes to quality, there’s no beating LMD.

The vast majority of our favourite online stores have a pretty similar backstory (most of them used to organize sprees, or ran a Livejournal blogshop) – but LMD is a rare exception.

In a nutshell, LMD is helmed by 7 (yes, that’s not a typo!) sisters, who were exposed to the fashion industry via their family of tailors and seamstresses. Because these sisters have been working with different fabrics and designs their whole life, they have exceptionally high standards when it comes to the quality and fit of their manufactured items… so much such that they even drove their supplier to quit on them.


Here are 3 of the sisters, plus four nephews and nieces who are now running the show at LMD.

Here’s the full story: back in 2007, LMD opened their first outlet in Chinatown, and started working closely with their supplier. The sisters refused to settle for anything but the best, so their poor supplier had to deal with endless rounds of revisions so that they could get the cut and fit of the items just right. In the end, she called it quits, telling the sisters that she simply wasn’t able to live up to their standards.

But there’s a happy ending: after she stopped working with LMD, this supplier went to study fashion design, and two years later, she got in touch with the company again. The sisters decided to give her another shot, and found that she was now able to match their (admittedly high!) expectations.


This is the 2nd gen team which is keeping LMD's legacy alive.

Whilst the fashion industry has evolved tremendously since LMD first started out, LMD is nevertheless still going strong. Of course, the credit goes to the second generation team - Xavier, Joanne, Orange and Sandra. It isn't easy modernizing a brand, but they'll managed to pull it off.

In an era where most online stores purchase their items from Taobao and slap on a tag to brand it as their own, it’s refreshing to encounter a fashion label which is willing to go the extra mile in manufacturing their own items. But that’s not the only thing that keeps customers coming back to LMD time and again – it’s the fact that LMD also offers a wide range of sizes (from S to XXXL) and offers alteration services for their customers.

Remember what we said about the LMD sisters coming from a background of tailors and seamstresses? They don’t just do the regular hemming of skirts and trousers – they can even alter for sizing (if it fits too tightly in a certain area, such as the hips) and change entire elements (some customers purchase cheongsams from LMD for Chinese New Year, then request to have the mandarin collar changed to something more suitable for everyday wear once CNY is over).

Whilst LMD’s best-selling items are their fitted work dresses and pencil skirts, they carry a really wide range of designs, including casual pieces as well. Their latest collection features plenty of options which are Chinese New Year appropriate, without being overly stuffy or traditional.

#1: This V neck ruffled dress

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S H O P :
Wanna chase away those Monday Blues? This contagiously cheerful V neck ruffled dress from LMD will do the trick.

#2: This ruffles sleeveless dress

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S H O P :
How adorable is this ruffles sleeveless dress? Comes with pockets so that you’ll stop misplacing your keys and other belongings!

#3: This round neck A line dress

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S H O P :
Take it from us: sometimes it’s the simple, elegant pieces that make the best statements. Case in point? This A line dress!

#4: This zigzag pencil dress

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S H O P :
Who says you need to stick with black and white when it comes to officewear? Ditch your monochrome outfits in favour of this modern pencil dress.

#5: This ruffled sleeve pencil dress

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S H O P :
Perfect for Chinese New Year, weddings, and other special functions. We love the slimming effect that the voluminous sleeves has on our arms!

#6: This V neck pencil dress

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S H O P :
Looking sharp at work is easy - just slip on this V neck pencil dress, and pair it with your favourite pumps and tote bag.

#7: This two tone dress

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S H O P :
Featuring a different colour on its front and back, this two tone dress is a bit of a chameleon. We approve.

Yours sincerely,



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