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From MissyPixie to The Willow Label - Life Lessons From This Founder Of 2 Online Stores



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Say hello to serial fashion entrepreneur, Kelly Ong.


At 32 years of age, Kelly Ong has set up and managed two highly successful online stores – MissyPixie and The Willow Label. Having amassed a whopping 11 years of experience in the fashion industry, she's a bona-fide fashion "veteran" who's been through all the highs and lows of running your own business. We caught up with her to pick her brain about entrepreneurship, and hear about the life lessons that she's learnt in the past decade. Here's Kelly's advice...

#1: When in doubt, just take the plunge

11 years ago, Kelly started Missypixie with just $500 in her pocket. “I couldn’t get this thought out of my head – why work so hard for my boss and help him get rich, when I can do it for myself instead?” she says. Although Kelly had zero experience in the fashion industry back then, she felt that the timing was perfect because she was young, without commitment, and had “nothing to lose”.

Without knowing for sure if things would work out, Kelly took a leap of faith – and as it turns out, it was one of the best decisions that she could have made.

#2: Be prepared to hustle

Running your own business is by no means easy – and whilst you have the flexibility to, say, take some time off in the middle of the day to attend to personal matters, you might be working late into the night as well.

“When I’m in China talking to my suppliers, we typically end discussions at 1am. I wish I were kidding, but nope – that’s the reality of it,” says Kelly.

#3: Look for meaning and fulfillment in a job

According to Kelly, that’s nothing quite like the feeling of walking down Orchard Road and seeing passers-by clad in The Willow Label. “It’s a sort of heartwarming, almost euphoric feeling that money can’t buy,” says Kelly. “When I see people wearing my designs, it makes the not-so-ideal parts of work tolerable, and makes the enjoyable parts of work even better.”

The Willow Label features items that are clean-cut, classic, and easy to match. “If you look at our apparel, there’s a very consistent look and feel, meaning that you won’t have to fret over how to mix and match these items,” says Kelly. Perfect for OLs (office ladies) and other working professionals who don’t have much time to spare in mornings, we think!

Scroll down for Getfash’s top picks from The Willow Label’s latest collection. Getfash readers are entitled to 5% cashback on all items in this article, AND everything else on The Willow Label’s site!

Use the button below to shop The Willow Labels's entire collection and earn 5% cashback:
www.getfa.sh/willowlabel

#1: This trendy embroidery top

willow label
S H O P :
This top consists of two of our favourite things - cold shoulders and intricate embroidery details. It’s also made of a crepe cotton and linen mix to keep you cool even on the hottest of days!

#2: This classy tie back top

willow label
S H O P :
If you’re sick of wearing boring, stuffy white shirts to the office, this classy and elegant top makes a good alternative. We especially love the unexpected tie back details!

#3: This feminine double sleeve top

willow label
S H O P :
For those who have been wanting to try the voluminous sleeves trend but aren’t sure if you can pull it off, we’ve got just the thing. Go for this pretty double sleeve top which is billowy, without being too over-the-top.

#4: This flattering pleat midi

willow label
S H O P :
If you ask us, pleat midis are a staple that every woman should have in their closet. Never underestimate the power of vertical pleats such as these - they’re surprisingly slimming!

#5: This fun striped maxi

willow label
S H O P :
Perfect for beach outings, staycations, and trips abroad where you’re looking to channel that resort-chic vibe. Make sure you pack your straw hat and open-toed sandals along with you!

#6: This versatile wrist tie shirt

willow label
S H O P :
This versatile shirt with ruching and tie details at the wrist is a lifesaver for women who aren’t comfortable revealing their arms. You can pair this piece with tailored shorts, a skirt, capris, or more - the possibilities are endless!


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