fashion powerhouse

This Local Fashion Enterprise Has Been Silently Dominating SG's Fashion Industry For The Past 20 Years

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This Singaporean fast fashion brand is absolutely killing it.

Step aside, Zara and H&M – there’s actually a local powerhouse that’s been dominating Singapore’s fashion industry for the past 20 years and counting. We’re talking about Osmose!

Unless you live under a rock, you’ll probably have heard of Osmose (or even bought items from them) at some point or another. Other than their online store, they also have brick-and-mortar shops in many major malls in Singapore – including Wisma, Bugis Junction, NEX, and more.

But what you probably don’t know about Osmose is that they’ve been around for a mind-blowing 20 years now. Back in the day, though, they were strictly limited to the retail space. Fast forward two decades later, Osmose has come a long way. Not only do they have an online store, they also have a mobile app which allows their customers to shop with utmost convenience.

Osmose might have been around for two decades, but they’re still going strong. They’ve amassed such a loyal customer base, in fact, that many of their most popular pieces are snatched up within a day of launch!

Case in point? This pretty Eyelet Dropshoulder Top pictured above, which was sold out within 2 days of launch. According to the team at Osmose, their online pieces sell out quickly; what many customers do is to check out the latest launches online, then call up Osmose outlets and request to have it reserved. (You can do the same!)

If you haven’t managed to snag the item that you’ve got your eyes on, though, not to worry. Osmose launches twice a week on Mondays and Thursdays at 12 noon – with 15-20 new designs out in total per week. Yup – it’s practically a shopaholic’s dream come true!

Wondering why Osmose is able to launch so frequently and consistently? It’s because they have a team of almost 200 employees who handle the entire manufacturing process. Nothing’s outsourced – they do everything (including procuring materials, coming up with designs, and the actual production) by themselves.

It all starts when the designers sit down to research the latest runway trends, and think about how to rework them into rewearable pieces. All in all, the entire process takes approximately a month to complete. There’s plenty of refining done during this one month – Osmose is big on its QC processes, and they take their fitting sessions extremely seriously. There are even store managers present – because they’re the ones who interact with Osmose’s customers, they have plenty of insights as to what trends people find wearable, and which styles customers do not particularly like.

Osmose is the only brand in Singapore which actually owns an entire factory, and this allows them to have greater control over their designs and production timelines (whilst shipping delays and unforeseen problems are a dime a dozen when you shop on smaller blogshops, these don’t typically happen with Osmose!) The fact that Osmose is so consistent is highly appreciated by Osmose’s customers, who range from students to women in their 30s and 40s (some of Osmose’s customers have been patronizing them since their startup days, and are now bringing their daughters along to shop at Osmose as well!)

Because the women who shop at Osmose are pretty diverse in terms of age range and body types, Osmose is more inclusive when it comes to sizing. All their pieces come stocked from XS – L, with their L size running a tad larger to cater to bigger women. In addition to this, each launch by Osmose features an extensive variety of officewear dresses, casual items, iconic denim pieces, and party and evening-worthy looks. This is so that they can cater to their different customers, regardless of which occasion they're shopping for.

From now till 25th December, Osmose customers who spend $80 and above in-store get the chance to take part in their Christmas Spin & Win In-Store Promotion. You might just nab yourself complimentary vouchers from partners Atlas Medispa, GlitzyFingers, Picasso Hair Studio, DermaGold, The Daily Edit and more!

Prefer to shop online? Getfash readers get 7% cashback on all their Osmose purchases. Shop via our links below to enjoy your cashback!

#1: This off shoulder flounce mesh dress

fashion powerhouse
S H O P :
Everyone woman needs a Little Black Dress (LBD), and this flounce mesh number by Osmose has got our hearts beating a little faster. If you want to go for something that’s subtly sexy (that doesn’t show too much skin!), this dress is your best bet.

#2: This wrap midi dress

fashion powerhouse
S H O P :
Looking to up the stakes this Christmas? Glam it up with this amazingly luxe wrap midi dress that will make you look and feel like a million bucks.

#3: This floral lace bodycon dress

fashion powerhouse
S H O P :
If you’re not a fan of crochet, how about lace? This showstopper of a lace dress will have you turning heads for all the right reasons. With a dress this intricate, you won’t even need to accessorize!

#4: This cap sleeve maxi

fashion powerhouse
S H O P :
You can’t get any classier (or more elegant!) than with this beautiful cap sleeve maxi. Go ahead, twirl as much as you want!

#5: This pleated off shoulder dress

fashion powerhouse
S H O P :
Looking for something that you can wear this Christmas, but also rewear throughout the rest of 2018? Go for this versatile off shoulder dress, which comes in a comfy A-line silhouette.

#6: This ruffle wrap dress

fashion powerhouse
S H O P :
Two of our favourite things (ruffles and wrap details!) in one dress - how can we resist? For maximum impact, complement this dress with your your favourite pair of heels. Mark our words - you’ll be enviously statuesque!

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