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NOW In Malaysia: Singapore's Best-Selling Bodycon Fashion Brand
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As of March 2017, Lara'J is officially expanding beyond Singapore and setting up its operations so that it can serve...
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These Genius Tricks Will Help You Up Your #OOTD Game
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Want to up your #OOTD game? For all you fashionistas out there, here are some of the best tricks to ensure that you...
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Dress for Less: 9 Celebrities at the American Music Awards 2016
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At every red carpet event, there is surely someone with a crazy dress. Unfortunately, they're not very forgiving in...
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7 Looks With Embroidered Patches That’ll Make You Stand Out
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Who says embroidered patches are just for the punk kids with their studded Dr. Martens. Purpur shows you exactly the...
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Dress for Less: 7 Artists Topping the Charts Right Now
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From singing about love to partying, to body-image issues, Hailee Steinfeld, Kiiara, Zara Larsson, Bebe Rexha, Alessi...
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Knots vs Bows: It's a Tie With These 12 Outfits!
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Whether its a knot, a bow, or just a tie, we all look towards this little detail to make our appearance all that more...
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What is Your Favourite Denim Finish?
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Your versatility and timelessness keeps us coming back for more, paying premium for a brand, a trend, or even for raw...
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PANTONE Spring 2017 Colours: Get the Looks for Below $100
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This year's Pantone colours have proven to be wildly successful in fashion--rose quartz, serenity, and pastel errthan...
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#PPAP: Sing, Dance & Dress Like Piko Taro
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The internet's latest sensation is bringing so much laughter, but giving us all an immense earworm at the same time. ...
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Dress for Less: 6 Celebrities Kicking Ass on the Silver Screen
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From erotic romance films to survival thrillers, these stars are undeniably hot topics of the moment in Hollywood. Wh...
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Will Horizontal Stripes Really Make You Look Fat?
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Dr. Peter Thompson, a perception expert at the University of York's Psychology Department, conducted a simple experim...
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Is this Singapore's Most Fashionable Cafe?
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Ever since the newly renovated Island Café & Bar reopened last December, it's been a hit with locals. The café serv...
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Waterproof Yourself: 7 Outfits to Prepare for the Rain
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Wake up--it's September! And the monsoon season has descended upon us. We've got seven different ways you can waterpr...
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5 For 5: Balancing Work and a Social Life
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We get it--having a social life is important. It helps keep your sanity in check. We've come up with an ideal schedul...
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12 Super Polished Monochrome Looks to Buy from Yacht 21's Collection
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Fashion is all about surprises and unexpected harmonies. Yet, classic styles remain popular as ever--and it's hard to...
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